Team

Inessa Vardanyan has a proven track record in strategic marketing, branding, and business growth, successfully developing and executing marketing strategies for 400+ SMEs, including businesses led by displaced entrepreneurs. Through targeted brand positioning, digital marketing, and social media mentorship, she has helped startups and small enterprises establish a strong market presence, enhance customer engagement, and drive sustainable growth.

As a marketing mentor and trainer, she has collaborated with international organizations such as EBRD, GIZ and EIF delivering hands-on coaching in business model development, digital marketing, and fundraising strategies. Her expertise spans multi-channel marketing, go-to-market strategy, and performance-driven campaigns, equipping SMEs with the tools and knowledge to navigate competitive landscapes and scale their businesses effectively.

Inessa Vardanyan

Business trainer and Mentor, Marketing expert

Aida Mukuchyan is a creative and results-driven digital marketing expert with 12+ years of experience in managing professional social media accounts, optimizing digital campaigns, and cultivating engaged online communities. With deep expertise in SMM, SEO, PPC, and email marketing, she has successfully led multi-channel digital strategies that enhance brand visibility and customer engagement. As a trainer and lecturer, she has shared her expertise in digital marketing, social media advertising, and analytics tools with aspiring professionals and business owners, helping them leverage digital platforms for growth. Aida’s technical proficiency in Google Ads, Meta Business Suite, and web analytics tools enables her to design data-driven campaigns that drive measurable business results.

Aida Mukuchyan

Social Media Marketing expert, Trainer and Mentor

Elina Simonyan, a project manager and trainer, holds degrees in economics, public finances, and public administration from the American University of Armenia, Public Administration Academy of the Republic of Armenia and the Armenian State University of Economics. Throughout her professional journey, Elina has actively engaged in various national and international projects, conferences, and training sessions focused on finance, economics, women's rights, intercultural learning, and youth work. Her diverse work experience spans both the public and private sectors.

Presently serving as an advisor to the Ministry of Finance of the Republic of Armenia, Elina possesses extensive expertise in designing and implementing public support measures. During her professional career, Elina actively participated in "Start-up enterprises" program and as well as "Empowering females through Capacity Building to promote technology in non- technological sectors" and "Innovation and matching grants competition-2020-2021.

Elina Simonyan

Project Manager, Coordinator and SMM Mentor

Robert Abazyan is a creative strategist, branding expert, and design leader with nearly 20 years of experience in brand identity development, visual storytelling, and marketing design. Since 2013, he has successfully led branding and design projects through his independent consultancy, working with startups, SMEs, and established businesses to create compelling brand identities and strategic design solutions. His expertise spans brand strategy, graphic design, and creative direction, ensuring that businesses establish a strong market presence and visual impact. With a keen eye for aesthetics and functionality, Robert has collaborated with cross-functional experts to develop logos, packaging, digital assets, and marketing materials that resonate with target audiences.

Robert Abazyan

Design Lead

Nune Melkoumian is an experienced marketing and communications specialist with a track record of over 10 years in the field. Nune's expertise lies in designing and conducting marketing and communications trainings for various audiences. She has designed and conducted various digital marketing, communications, marketing strategy trainings for EBRD, UNDP, People in Need, Austrian Development Agency, GIZ, Ministry of Economy of RA and other institutions. Nune is the founder of the online platform www.learn-marketing.online, which offers digital marketing courses focused on providing SMEs with hands-on knowledge in digital marketing.

Nune holds a BA degree in Journalism from Russian-American (Slavonic) University and an Award in Strategic Marketing from the one of the most creditable marketers’ association, Chartered Institute of Marketing, Great Britain. Currently Nune Melkoumian is a Member of Chartered Institute of Marketing (MCIM). She is an EBRD certified trainer.